Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]
What is a Lead Nurturing Campaign?
If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
How to create travel discount emails that make customers want to book your holidays
Everyone likes saving money on their holiday, right? Wrong. If discount codes and offers are the only tools in your lead conversion arsenal, it’s time to expand your strategy. Savings VS Spontaneity Yes, people like to save on flights, hotels and packages when they can. But when it comes to saving money on a holiday […]
What is Lead Attribution and How can it Help Your Lead Generation?
Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]