The art of the subject line is a cruel, ever-changing and immeasurably-frustrating mistress. The ideal marketing subject line is attention-grabbing, engaging, informative, concise, clear and most importantly HUGELY SUBJECTIVE (pun intended). YOU WILL NEVER WRITE THE PERFECT SUBJECT LINE But you can still write the best subject line to appear in your customer’s inbox. You […]
Archives for July 2015
How to add a Third Party Tracking Pixel to your Google TAG Manager
Information is power. Especially for business. If you can track the conversion rates of your media channels and online partners, then you can separate those that work and cut away those that don’t. An effective way to keep on top of your conversion rates and third party tracking is to add a simple Tracking Pixel […]
How to Push Leads along your Sales Funnel – 10 Top Lead Nurturing tips
It’s generally accepted that 90% of your leads won’t convert on their own – at least not immediately. Free content and independent resources mean that most consumers will happily reach their own conclusions regarding your product – stripping away much of your ability to define or control the purchasing journey. But no matter who you […]
The 4 Key Steps To Writing Great Email Marketing Copy
Email Marketing is back in business Glittering social media platforms might seem dynamic and exciting at first but their marketing value is falling rapidly. Which is why email marketing is still so important – it remains the most dependable platform for staying in touch with your consumers. HOW TO WASTE A GOOD EMAIL How many emails […]
Effective Lead Conversion for Retailers – How to use the Retail Calendar
Many businesses are already on the way to generating their target number of leads. But all too many are wasting £millions of potential revenue by not implementing fundamental retail conversion strategies. We see it all too often. Businesses will concentrate their full efforts on attracting new leads and prospects, and then expect potential consumers to […]