Sending a printed brochure or catalogue costs real money in print and postage. Sending it to someone who never wanted it is the most expensive way to spend that money. Brochure request leads flip the model: instead of mailing a cold list and hoping, you invite people to ask for your brochure first, then send it only to those who said yes.
What a Brochure Request Lead Is
A brochure request lead is a consumer who has actively asked to receive your printed brochure, catalogue or information pack, and has given their name, postal address and consent to be contacted. They are typically generated through online campaigns — partner websites, email newsletters, co-registration and competition sites — where people choose the brands they want to hear from.
Why They Outperform Cold Mailings
- Intent — the person has already raised a hand, so your brochure arrives expected rather than as junk mail.
- Less waste — every copy you print and post goes to someone who asked for it.
- Consent you can rely on — a request comes with a clear permission record, so follow-up by email or mail rests on solid ground.
- A second touchpoint — most requesters also supply an email address, so the printed piece can be backed up by a digital follow-up.
Sectors Where It Works Best
Brochure requests suit any purchase people like to browse and think about: tour operators and cruise lines, home and garden retailers, fashion catalogues, education providers and charities. These are buyers who want something to hold, compare and come back to — which is exactly what print does well.
Speed Matters
A request is at its warmest the day it is made. The longer someone waits for their brochure, the more likely they are to have looked elsewhere or forgotten asking. Pairing lead generation with fast brochure fulfilment — picking, packing and posting requests from stock within days — keeps that momentum.
Follow Up, Then Follow Up Again
The brochure is the start of the conversation, not the end. A short email series after the brochure lands — checking it arrived, highlighting a few products, offering help or a reason to act now — turns interest into enquiries and bookings. Track which source each request came from, so you can see which channels produce buyers rather than just requests, and put more budget behind them.
Getting Started
We run brochure request campaigns end to end: generating the requests from our consumer audiences, fulfilling them from stock, and supporting the email follow-up. See how it works on our lead generation page, or contact us to talk about your next brochure.