The First 14 Days: A Welcome Series for New Leads
When someone becomes a lead, their interest in you is at its highest. It fades quickly. What you send in the first two weeks…
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Lifestyle Media Group Blog
Performance Based Digital Marketing
Brochure Request Leads: Why Asking First Beats Mailing Cold
Sending a printed brochure or catalogue costs real money in print and postage. Sending it to someone who never wanted it is the most…
Read moreLead Validation: How to Make Sure Every Lead You Pay For Is Real
A lead generation campaign is only as good as the leads that reach your team. A list full of mistyped emails, duplicate sign-ups and…
Read moreDesigning Direct Mail Around Postage: Format, Weight and Size
On many direct mail campaigns, postage costs more than the print. Yet the decisions that drive it — format, size, weight and how the…
Read moreHow to Write a Print Brief That Gets Accurate Quotes
Most print quotes that go wrong do not go wrong at the press. They go wrong at the brief. A vague request such as…
Read morePersonalised Print at Scale: Variable Data Printing Explained
Variable data printing is the technology that bridges the gap between mass-production print economics and individual-level personalisation. It allows a single print run to…
Read moreAI Agents and Your Customer Data: Preparing for the Next Shift
The conversation about AI agents and customer data has moved quickly from speculative to urgent. Within the last eighteen months, AI tools have shifted…
Read moreFocus Label Machinery’s Collapse Shows How Deep the Print Squeeze Goes
Not every print-sector casualty in 2026 has been a printer itself. Focus Label Machinery, a 45-year-old Nottinghamshire manufacturer of print and finishing machinery, entered…
Read moreVanacomm’s £5.8m Shortfall Is a Warning About “Orderly” Print Shutdowns
Rotherham web and sheetfed printer Vanacomm ceased trading in April 2026. At the time, its shareholders told PrintWeek the closure was orderly: “The company…
Read moreGB Mail’s Collapse Shows Why Fulfilment Needs a Backup Plan Too
Aylesbury mailing house GB Mail ceased trading on 3 July 2026, with liquidators formally appointed the following month. The business specialised in envelope enclosing…
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