How to Calculate the True Lifetime Value of a Lead
Most lead generation decisions are made on cost-per-lead. It is a clean, auditable number: you spent £X and received Y enquiries, so each lead…
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Lifestyle Media Group Blog
Performance Based Digital Marketing
Building a Zero-Party Data Strategy: Asking Customers, Not Guessing
A zero-party data strategy is one of the most straightforward competitive advantages a brand can build — and one of the most underused. While…
Read moreYour Data, Your Asset: Building a Customer Database That Lasts
Every marketing channel has a lifespan. Platforms change their algorithms. Third-party cookies disappear. Email service providers update their deliverability rules. Paid reach gets more…
Read moreWhy the Brands Winning at AI Marketing Own Their Data
Artificial intelligence is the most discussed topic in marketing right now, and most of the conversation is about tools: which platforms have the best…
Read moreRenting Audiences vs Building Your Own: A Lead Generation Reality Check
Most UK marketing budgets include a line for paid social, paid search or programmatic display. The rationale is familiar: reach a large audience quickly,…
Read moreFirst-Party Data: The Marketing Foundation AI Cannot Replace
There is a phrase circulating in marketing circles that deserves more scrutiny than it usually gets: “AI will do the targeting for you.” The…
Read moreWhere Print Fits in an Omnichannel, Data-Driven Strategy
Every serious marketing conversation in 2026 returns to the same question: how do you cut through? Digital channels are saturated. Inboxes are full. Social…
Read moreLead Generation in 2026: Building Owned Audiences in an AI World
Lead generation in 2026 looks superficially similar to what it looked like five years ago: brands want new customers, and they need a reliable,…
Read moreGDPR, Opt-In and Trust: Why Compliant Data Wins Long Term
GDPR opt-in compliance is treated by many marketing teams as a constraint — something that limits what they can do with data, complicates acquisition…
Read moreGenerative AI and the New Value of Consumer Data
Generative AI has changed many things about marketing. The one it has changed most quietly — and most permanently — is the value of…
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