Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]
What is a Lead Nurturing Campaign?
If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
5 Ways to Help Make Your GDPR Re-permission Campaign a Success
By now, you have probably began receiving emails from companies asking you to update your marketing preferences. If not, well, they’ll be coming. The chances are, that you will need to do the same. GDPR goes into effect in May 25th, 2018 and if you don’t have GDPR-compliant consent from your consumers then you won’t […]
The 5 Types of Email Marketing
We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]
Lead Attribution – how to qualify returning customers
When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
How To Track Third Party Campaigns Using Google Analytics
4 Simple Steps to Measure Success So you’re using third parties to help your business. Whether it’s to boost your sales or generate catalogue requests, what you most want from them is to drive traffic to your site – as this helps with everything. But how can you tell which third party campaigns are working? […]
The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy
I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]
How to create travel discount emails that make customers want to book your holidays
Everyone likes saving money on their holiday, right? Wrong. If discount codes and offers are the only tools in your lead conversion arsenal, it’s time to expand your strategy. Savings VS Spontaneity Yes, people like to save on flights, hotels and packages when they can. But when it comes to saving money on a holiday […]
Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions
Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]
What is Lead Attribution and How can it Help Your Lead Generation?
Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]
