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7 Amazingly Effective Lead Nurturing Tactics

January 28, 2022 by Lauren Allen Leave a Comment

Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]

Filed Under: Digital Marketing, Lead Generation, Lead Nurturing, Our Services Tagged With: lead conversion, lead generation, lead nurturing, lead scoring, marketing funnels

What is a Lead Nurturing Campaign?

November 25, 2021 by Lauren Allen Leave a Comment

What is a lead nurturing campaign

If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]

Filed Under: Our Services Tagged With: email marketing, lead, lead conversion, lead generation, lead nurturing, marketing, marketing help, marketing tips

5 Ways to Help Make Your GDPR Re-permission Campaign a Success

May 21, 2018 by Lauren Allen Leave a Comment

By now, you have probably began receiving emails from companies asking you to update your marketing preferences. If not, well, they’ll be coming. The chances are, that you will need to do the same. GDPR goes into effect in May 25th, 2018 and if you don’t have GDPR-compliant consent from your consumers then you won’t […]

Filed Under: GDPR, Our Services Tagged With: campaign, gdpr, gdpr compliant, marketing, opt-in, re-permission

The 5 Types of Email Marketing

July 11, 2016 by lmg

5 email marketing types

We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]

Filed Under: Our Services

Lead Attribution – how to qualify returning customers

July 21, 2015 by lmg

lead attribution and returning customers

When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]

Filed Under: Our Services Tagged With: attribution, lead attribution, lead generation

How To Track Third Party Campaigns Using Google Analytics

July 20, 2015 by lmg

Measuring the strength of each campaign is how to achieve success

4 Simple Steps to Measure Success So you’re using third parties to help your business. Whether it’s to boost your sales or generate catalogue requests, what you most want from them is to drive traffic to your site – as this helps with everything. But how can you tell which third party campaigns are working? […]

Filed Under: Our Services Tagged With: analytics, campaign, google, measure, third party, track, tracking

The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy

July 18, 2015 by lmg

Lead Nurturing Mistakes

I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]

Filed Under: Our Services Tagged With: conversion, database management, lead nurturing, leads, marketing strategies, prospects

How to create travel discount emails that make customers want to book your holidays

July 18, 2015 by lmg

Everyone likes saving money on their holiday, right? Wrong. If discount codes and offers are the only tools in your lead conversion arsenal, it’s time to expand your strategy. Savings VS Spontaneity Yes, people like to save on flights, hotels and packages when they can. But when it comes to saving money on a holiday […]

Filed Under: Our Services Tagged With: converting, discounts, lead conversion, nurturing, offers, sales, travel

Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions

July 16, 2015 by lmg

Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]

Filed Under: Our Services Tagged With: brochures, catalink.com, catalogues, lead generation

What is Lead Attribution and How can it Help Your Lead Generation?

July 16, 2015 by lmg

Lead Attribution - Assigning credit to your conversion process

Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]

Filed Under: Our Services Tagged With: lead attribution, lead conversion, lead generation, marketing tools

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Welcome to the LMG blog -
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  • What is a Lead Nurturing Campaign?
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