In today’s digital age, collecting customer data at every touchpoint is crucial for retailers. This data helps in understanding customer preferences, enhancing their experience, and driving sales. Here’s how retailers can gather data both online and in physical stores, while respecting privacy and adhering to data protection regulations: Online Data Collection: Website Interactions: Track user […]
Beware the GDPR Pitfalls: Is Your Company at Risk?
Adherence to the General Data Protection Regulation (GDPR) is crucial for businesses operating in the UK. GDPR sets stringent guidelines for data protection and privacy. Here’s why it’s essential, why you need to safeguard your company and why properly executed it can be a great bonus: Legal Compliance: Adhering to GDPR is a legal necessity […]
Future-proof Your Business: 5 Key Ways to Keep Your B2B Data Relevant
Maintaining up-to-date B2B data is essential for the effectiveness of marketing strategies, sales outreach, and overall business decision-making. Here are five effective ways to keep your B2B data current: Regular Data Audits: Conduct regular audits of your B2B database to check for inaccuracies, outdated information, and inconsistencies. Set a schedule for these audits to ensure […]
The Future of Print Management and Managed Print Services
As technology continues to evolve, so too will the landscape of print management and managed print services. Both solutions will likely adapt to incorporate emerging trends and advancements in the printing industry. Here are some potential developments that may shape the future of print management and MPS: Increased Focus on Sustainability As businesses become more […]
Don’t Get Caught Out With These Common Mistakes in Data Handling
Handling data is a complex task that requires careful attention and understanding. However, many individuals and organizations often make critical mistakes in this process, which can lead to significant consequences. Here are some common errors: Inadequate Data Backup and Recovery Plans: Not having robust backup and recovery procedures can lead to severe data loss in […]
7 Amazingly Effective Lead Nurturing Tactics
Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]
What is a Lead Nurturing Campaign?
If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
5 Ways to Help Make Your GDPR Re-permission Campaign a Success
By now, you have probably began receiving emails from companies asking you to update your marketing preferences. If not, well, they’ll be coming. The chances are, that you will need to do the same. GDPR goes into effect in May 25th, 2018 and if you don’t have GDPR-compliant consent from your consumers then you won’t […]
The 5 Types of Email Marketing
We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]
Lead Attribution – how to qualify returning customers
When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
