Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]
5 quick and easy ways to turn your leads into lifelong customers
Your ultimate goal is to increase sales and therefore grow as a company, right? It doesn’t matter what industry you’re in, or who you are, it just matters what you do. We’re here to help you find quick ways to take your leads and nurture them into returning customers. Create personas You have all this […]
What is a Lead Nurturing Campaign?
If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
What channels should you be using for B2C Lead Generation?
To generate successful consumer leads and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you target the right people, reach your goals and keep that lead funnel full, it’s vital to choose the right channels. Here’s a look at the most […]
Most common Lead Generation mistakes to avoid
If you’re not getting the leads you need or if the leads you do have aren’t converting, you may be making some common lead generation mistakes. Luckily, with almost 20 years of lead generation experience under our belts, we’re here to help you spot and find solutions for these. Take a look below at some […]
Why you shouldn’t buy GDPR compliant data
After the implementation of GDPR, it is becoming clear that many companies are starting to panic about where their future new consumer prospects will come from and just how they will build their database without breaking the law. When researching sources for this new data, companies still have to be careful – just because data […]
Why is GDPR good for business?
Consumers are becoming far more savvy when it comes to their rights. They are increasingly conscious of where, how and with whom they share their data. Now that GDPR has landed, your company can really take advantage of this. Lifestyle Media Group Ltd has been GDPR compliant for many years and we believe that […]
What is Lead Nurturing?
Lead nurturing is, ultimately, how you respond to incoming consumer interactions. It’s how you build relationships with buyers. The best thing about lead nurturing is that it’s flexible and dynamic – you can do it in many different and interesting ways. If you’ve acquired your leads already, then you’re ready to nurture. Your leads are […]
The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy
I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]
How to Write a Welcome Email – 5 Key Content Tips
The art of the Welcome Email The welcome email is the most important email you will ever send to your prospects. This initial contact is where you set the tone of your B2C relationship. The content you include will be the difference between establishing future customers and wasting both of your time. Aside from obvious […]
