Your ultimate goal is to increase sales and therefore grow as a company, right? It doesn’t matter what industry you’re in, or who you are, it just matters what you do. We’re here to help you find quick ways to take your leads and nurture them into returning customers.
You have all this data and are targeting them all with the same generic content – it’s a big mistake. What you should be doing is researching your audience and figuring out what exactly drive them into making a sale. Creating customer personas is a great way to ensure you target the right customers with the right information, at the right time.
Always follow up
This may seem like it should go without saying, but following up with a potential buyer, or even a customer who has already made a purchase is a key stage in nurturing. Follow up emails, text messages or calls are sure fire ways to ensure you stay in the mind of your customer.
Use call to actions
Sometimes all it takes for a person to act is a correctly placed call to action. Think about it like a little nudge in the right direction. Someone lands on your website and isn’t sure what exactly they’re looking for, they just wanted to browse. Now if you’ve got a call to action placed perfectly for them, it could be the difference between them changing their mind and continuing on to make a purchase. Remember: your call to actions must be relevant, decisive and obvious.
Regardless of how proud you are of your businesses website, it’s not the first place most people start at. Your online presence should stretch much wider than your website. Your social media presence should be up to date, relevant and attractive. If you want your leads to convert, it’s vital you’re follow marketing trends, and social media remains one of those important trends. This doesn’t mean you have to market on every platform, but you should pick at least one and keep it up to date and on brand.
Optimise your web experience
Your website can look incredible but still under perform. That’s why SEO, key words and call to actions are crucial in ensuring your leads convert. It’s imperative that you employ good keywords and SEO best practices to drive relevant traffic to your website.
You should also keep an eye on your websites bounce rate (how many website visitors leave after only visiting one page), session duration and average number of pages visited. These insights can help you make improvements that will count.
These tips are all ones that you can employ right now – yep, right this moment. They’re quick, important and fairly simple tasks that will elevate your lead conversion rate.