As someone promoting products or services online, your email list is one of your most valuable assets. So, if your sign-up form isn’t optimised for conversion, then you’re throwing money away. There are many common mistakes that marketers make in their email list-building strategies and making just one of these mistakes could be enough to […]
Email marketing is a godsend for time-sensitive, time poor and busy marketers – we won’t argue with that. However, just because it has the word ‘automation’ in it, does not mean you should just sit back and let technology take over. The average consumer’s inbox is full of marketing emails and you need yours to […]
. . . and so here begins ours.