If you’re not getting the leads you need or if the leads you do have aren’t converting, you may be making some common lead generation mistakes. Luckily, with almost 20 years of lead generation experience under our belts, we’re here to help you spot and find solutions for these. Take a look below at some of the most common lead generation mistakes you need to stop making!
Mistake No 1 – You buy lists
If you’re having trouble generating leads, it can be tempting to buy lists, but there are so many reasons why buying bulk data simply won’t work for lead generation. Buying or renting email lists out of desperation will cause you more long-term (and short-term) harm than good.
Not only will sending emails to purchased lists harm your email deliverability and IP reputation, but it is also likely that most people receiving your emails won’t know who you are – making it more likely for them to mark you as spam!
Let’s be honest, consumers are more and more careful about who has their data and they are now paying attention to who is sending emails they didn’t particularly ask for whether the data you paid for was GDPR compliant or not. You don’t want to develop a reputation of being untrustworthy, do you?
How to fix it
When you buy in bulk you risk not only a small conversion rate, but also a huge unsubscribe rate; rendering the data you just bought, pointless. The quick fix that you thought you were taking, has now turned into a big mess and a loss of profit. Although it is more time consuming and sometimes a little more expensive, generating leads that have actually demonstrated they are interested in your company is a sure-fire way to get results!
Building your own database of highly qualified leads who really want to hear from you is the best way to ensure your conversion rates are positive. So, choose opted in, interested leads that know what they’re asking for! Choose Lifestyle Media Group – we have what you need!!
Mistake No 2 – You’re not taking your target audience into account
Without properly identifying the nature of your target audience; what they prefer, what they react to and whether they are interested, is a huge oversight. It is essential to analyse your prospects before you approach them with your sales pitch. If you’re pitching to the wrong audience, it’s a huge waste of time and it will cost you a lot of money.
How to fix it
Identify your desired audience and write blogs targeted at them, post on social media with relevant, interesting content directed specifically at those potential consumers. If you are using an external lead generation company, make sure they can target people who are truly interested in what you have to offer.
Mistake No 3 – You don’t think lead nurturing is important
You might very well have the best leads already sitting in your database, ready and waiting for you to show them what you have. But, if you don’t nurture these leads, they simply won’t convert. Lead generation goes hand in hand with lead nurturing. If you’re generating interested consumers, consumers who have clearly asked to hear from you, you still have to nurture them.
Sending one email or sporadic emails to your database will cause a huge problem for you. If you’re not giving your leads what they signed up for, they won’t stick around.
How to fix it
Don’t let leads fall through the cracks. Develop a long-term nurturing plan to ultimately win all of your prospects, including those who are not ready to buy right now!
Your plan has to include a structured, time-specific programme which ensures that every new addition to your database is nurtured from the start. Not every new lead is ready to purchase straight away – it important that you keep nurturing that first spark of interest until you turn them into a life-long customer.
Mistake No 4 – Not prioritising new leads
When you are busy running the day to day intricacies of your own business it can be tricky finding the time to nurture new prospects. Prioritising customer service, quality stock buying and monitoring sales will always take preference. But “short of time” really does mean “short-sightedness”.
How to fix it
Get help with building your future, find an expert. At Lifestyle Media Group, we offer bespoke lead nurturing packages that consist of a set of emails designed to make your prospect into a long-term buyer. A package like this; whether created by your team or by an external company like LMG is exactly what you need to nurture your leads.
There are lots more lead generation mistakes that could be added to this list, but these are some of the most important ones we see marketers make too often. For our readers out there, who are looking at acquiring more and better-quality leads, you’re already in the right place.
Give us a call today and we can help get a database like no other!