If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
5 Biggest Email Signup Form Mistakes
As someone promoting products or services online, your email list is one of your most valuable assets. So, if your sign-up form isn’t optimised for conversion, then you’re throwing money away. There are many common mistakes that marketers make in their email list-building strategies and making just one of these mistakes could be enough to […]
What channels should you be using for B2C Lead Generation?
To generate successful consumer leads and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you target the right people, reach your goals and keep that lead funnel full, it’s vital to choose the right channels. Here’s a look at the most […]
