If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
5 Biggest Email Signup Form Mistakes
As someone promoting products or services online, your email list is one of your most valuable assets. So, if your sign-up form isn’t optimised for conversion, then you’re throwing money away. There are many common mistakes that marketers make in their email list-building strategies and making just one of these mistakes could be enough to […]
Why you should personalise your Email Marketing Automation
Email marketing is a godsend for time-sensitive, time poor and busy marketers – we won’t argue with that. However, just because it has the word ‘automation’ in it, does not mean you should just sit back and let technology take over. The average consumer’s inbox is full of marketing emails and you need yours to […]
How to Write a Welcome Email – 5 Key Content Tips
The art of the Welcome Email The welcome email is the most important email you will ever send to your prospects. This initial contact is where you set the tone of your B2C relationship. The content you include will be the difference between establishing future customers and wasting both of your time. Aside from obvious […]
The 4 Key Steps To Writing Great Email Marketing Copy
Email Marketing is back in business Glittering social media platforms might seem dynamic and exciting at first but their marketing value is falling rapidly. Which is why email marketing is still so important – it remains the most dependable platform for staying in touch with your consumers. HOW TO WASTE A GOOD EMAIL How many emails […]
