What Is a Lead Nurturing Campaign?
A lead nurturing campaign is how you turn a warm enquiry into a loyal customer. Once you have captured a lead, the work is…
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Tag: marketing
5 Simple Ways to Grow Your Email Subscriber List
Every marketer needs to grow their email subscriber list continuously. Email databases naturally shrink over time as contacts change address, opt out, or simply…
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5 Biggest Email Signup Form Mistakes
Your email list is one of your most valuable marketing assets — but if your sign-up form is not optimised for conversion, you are…
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Why You Should Personalise Your Email Marketing Automation
To personalise your email marketing automation effectively, you need to think beyond inserting a first name. The average inbox is crowded. Only emails that…
Read moreWhy Digital Marketing Is Vital for Your Business
Digital marketing covers every marketing activity that takes place online — from email and social media to SEO and paid search. If your business…
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What Channels Should You Be Using for B2C Lead Generation?
Effective B2C lead generation depends on reaching the right people through the right channels. With so many options available, it can be tempting to…
Read moreWhy You Shouldn’t Buy GDPR Compliant Data
Many companies panicked after GDPR came into force, scrambling to find new consumer prospects. One common shortcut is buying GDPR compliant data in bulk…
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Why GDPR Is Good for Business
Many businesses dreaded GDPR when it arrived — but the reality is that GDPR is good for business in several important ways. Lifestyle Media…
Read more5 Ways to Make Your GDPR Re-permission Campaign a Success
If you need to collect fresh consent from your existing subscribers, a well-planned GDPR re-permission campaign is essential. Done right, it protects your database…
Read moreWhat Is Lead Nurturing?
Lead nurturing is how you build a relationship with a prospect from the moment they first show interest in your brand until they are…
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