Are you running out of successful and simple ways to grow your email subscriber list? If you’re running into the same problems month after month and can’t seem to keep your database fresh and interested, then you could use some help. Are we right?
Did you know that your email list naturally degrades by approximately 22.5% (HubSpot) every year?! Your contacts’ email addresses change as they move from company to company, opt-out of your email communication or finally decide to abandon that old NTL email address. As a marketer, it’s your job to make sure you’re constantly refreshing your database so that you’re not wasting amazing campaigns on an un-interested database.
We’re assuming you’re here because you’re looking for some new ideas to help grow your email list. Smart marketers know that the more effective ways you can entice people to join your email list, the better. So, in this post, we’re going to give you 5 simple yet effective ways of growing your database.
1. Shorten the length of your lead-capturing forms
It’s very tempting to try and collect as much information about a user as soon as possible. Adding too many fields to your opt-in form can actually scare people off. Questions such as: “why do they need my phone number” or “why do they need my address to send me emails” will arise and people will begin to lose trust in what you’re offering. If you’re offering an email subscription service, give them just that. Collect their name, perhaps birthday (for special birthday emails) and their email address.
Remember, if they stay subscribed, there will be endless opportunities to ask them for more information.
2. Giveaways & Competitions
If it’s free, it’s going to be popular. If you have the resources as a company, you should be offering giveaways or competitions for your followers. Use social media to promote a competition or giveaway that encourages people to hand over their email address in exchange for an entry to a great prize.
3. Word of mouth
People’s opinions matter! Use your existing and loyal subscribers to leverage some new sign-ups. Ask your current subscribers to refer a friend to your sign-up service. Offer a discount as a reward for referring a friend and watch the new subscribers roll in.
4. Make it quick & simple
Don’t make people dig around your site for your subscription options. Keep your offers and sign-up forms up front and include a call-to-action on multiple pages. If you’re subtle but consistent with your sign-up forms and are offering genuinely interesting things, your subscribers will increase.
5. Use Lifestyle Media Group!
If you’ve optimised your website for sign-ups and have tried almost everything but can’t seem to get the reach you need, it’s time to try a lead generation service – that’s where we come in! Choose a service that is not only reliable and GDPR friendly, but that will get you real results. Here at Lifestyle Media Group, we have a huge database of opted-in, GDPR compliant data that is just waiting to hear about your company. But, we won’t email you a bulk list of data that isn’t going to convert, we will promote your business to people who will be interested. Our customers then choose who they want to hear from and if they select your company, it’s because they have made that informed decision, themselves.
Get interested and reliable data that really converts, today! Give us a call today and see how our Lead Generation service can work for you.
Phone: 01223 495599