After the implementation of GDPR, it is becoming clear that many companies are starting to panic about where their future new consumer prospects will come from and just how they will build their database without breaking the law. When researching sources for this new data, companies still have to be careful – just because data is labelled as ‘GDPR Compliant’ does not mean it is the best of the batch.
Here’s what you should avoid!
If you’re bulk buying data – even if it is labelled as GDPR Compliant – you’re making a big mistake. You’re ultimately buying data from people who, although they have followed the rules, they may have stretched them as far as they will go. Now whilst that isn’t bad for that company it could be bad for you and your future prospects.
When a consumer opts in to a specific company, (thinking after GDPR, they will be safe to do so) and are then sent an array of emails from multiple companies, (because your company is not the only one who has bought this data) the consumer’s trust is soiled.
A relationship that is based on, ‘Oh hey, we got you, it’s your fault, so here’s an email from us’ is really going to do you no good and many of those you contact will never even remember signing up to hear from you.
Wouldn’t it be easier if you knew from the get-go that each piece of data you pay for, truly has an interest in your brand? If you’re thinking YES –
Here’s what you could do…
You could choose a lead generation service that collects data that is truly only interested in your company, data that simply, requested to hear from you and data that is not only GDPR compliant but is individual and unique to your company.
Here at Lifestyle Media Group, we let our existing database of over 3.7 million members choose who they want to hear from and only send their data to that company. It is a cost-per-lead model that allows you to really nurture your data and therefore has a much higher conversion rate than bulk buying data.
Don’t forget . . .
Consumers are now not only clued up on data regulations but have become much warier as to whom they give their data. Now you must truly give consumers a reason to want to hear from you and keep giving them reasons to stay along for the ride.
Give us a call today or drop us an email – we’d be happy to talk you through our model!