To generate successful consumer leads and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you target the right people, reach your goals and keep that lead funnel full, it’s vital to choose the right channels. Here’s a look at the most effective lead generation channels LMG believe you should be using.
Email marketing is a cornerstone and key component of every marketing campaign – at least it should be. Whether you are hosting an event, launching a new product, promoting a new service or simply staying in touch with your customers, email should be one of your main forms of communication.
A 2018 survey (Omnicore) found that email is the number one channel when it comes to sharing content. Readers are three times more likely to share via social media if they originally receive via email.
Remember, by putting your content in front of prospects, you will reach those who might not be aware of your company.
Your content is the foundation of your inbound marketing efforts. Think of it as the fuel for all your marketing campaigns – from social to email. This is why you should be creating content that is impactful and drives that opportunity to share. By consistently posting valuable and educational content, you will build strong relationships with your prospects and establish a foundation of trust. The more you give your audience, the more they will find a reason to choose you.
Social media is one of the fastest evolving and growing marketing channels for businesses. In fact, around 87% of marketers today use social media to generate leads. With promotional opportunities becoming more and more popular on each channel, companies are taking advantage of the broad targeting social promotion now offers.
Social media is how you develop relationships, following and shares. If you’re using it correctly, it will drive traffic to your site, specific landing pages and your blog.
When in a world of constantly evolving brands who find it increasingly difficult to stand out from the crowd, everyone’s goal is to be top of the search engine page. Although a slow and slightly disheartening process, building a reputation on search engines will lead to more prospects being able to find you when they’re searching for things you could offer them.
With search engines being such a significant part of online presence, organic search is a channel that no brand can afford to neglect.
So, which channel should you be using?
In such a highly competitive business landscape, it’s important that you utilise every avenue possible. Neglecting one of these vital channels will leave you at a huge disadvantage to your competitors. Although there is no one-size-fits-all when it comes to lead generation, it’s best to keep your eggs in many different baskets. If you’re looking to increase the success of your lead generation tactics, here at LMG, we highly recommend creating a marketing plan that includes all the above channels, not just one. Be sure to track each channel closely to see which is bringing the best results and which you should invest more in. The above channels will give you a good starting point for a lead generation plan, but remember, there are many more channels that you could invest in once you get the ball rolling.
Here at LMG, we offer a highly-targeted, results driven lead generation service; where we of course, do all the above. If you’re looking for an affordable, expert, highly-qualified lead generation service, contact us today!