Digital marketing encompasses all marketing efforts that address electronic devices or the internet – that is mobile marketing, email marketing and social media. If you’re connecting with your customers by leveraging social media, SEO, your website and email, you’re already using digital marketing. What we want you to investigate is, how well and often you’re using it.
Marketing has always been about connecting with your audience in the right place and at the right time. That hasn’t changed – but, in today’s age, it means you need to meet them where they are already spending time – on the internet.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results – in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually paid attention to your ad. With digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts very quickly.
If you’re still thinking old school is better, you could be sabotaging yourself. Here are 4 benefits of using digital marketing.
Digital Marketing Costs Less
Traditional marketing campaigns; including print and TV, are a lot more costly because of their pricey resources and the broad reach of their audiences which also create difficulty of tracking. Digital marketing uses targeted research (if you’re doing it right) and analytics to quickly determine which approaches are working and which need to go. Therefore, digital marketing channels tend to be less costly from the start and prevent overspending on underperforming campaigns!
Digital Marketing levels the playing field
Digital marketing provides small and medium businesses with the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously only available to large corporations. If you’re reading this as a small company who doesn’t utilise digital marketing, it’s time to pick up your sword and get into the battle.
Interaction with targeted audiences
With digital marketing, you can ensure the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.
Interacting and providing your customers with proper engagement points can give you a real insight (at a faster rate) of what your target audience want. With digital marketing you are able to figure out your exact audience, what works best for them and how they respond to different campaigns. You can get to know your audience and create a more personalised approach which in turn will insight trust and longevity – your customers are more likely to stick around if you’re listening to them and giving them what they truly want.
Digital marketing caters to the mobile consumer
Technology has evolved so much that mobile phones are no longer mere alternatives to personal computers or laptops. Many people no longer own desktop computers anymore, with many using tablets, notebooks and smartphones instead of laptops. Digital marketing opens up a whole world of opportunities for increased mobile marketing. According to Global Web Index, over 80% of internet users own a smartphone. A large group of your consumers are using their mobile devices daily, so it’s essential you use a marketing solution that targets these devices properly.
So, as you can see, digital marketing can open a world of opportunities for your company and your customers. With ease, you can begin to build a digital marketing strategy that will help your company receive the results that traditional marketing may not. Digital marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic, but highly targeted traffic that delivers results. Targeting the right kind of people that deliver the right kind of results is what digital marketing is all about.