I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]
Increasing your bookings through effective brand2consumer interaction
If you’re leaving your bookings up to chance, Facebook, PPC or last-minute customer spontaneity, you probably want to bookmark this page. Forget the weather, forget the price, here’s how to sell any holiday. Google research in early 2015 has established that it there are 7-12 touch points (or brand interactions) between a consumer showing an interest […]
How to Push Leads along your Sales Funnel – 10 Top Lead Nurturing tips
It’s generally accepted that 90% of your leads won’t convert on their own – at least not immediately. Free content and independent resources mean that most consumers will happily reach their own conclusions regarding your product – stripping away much of your ability to define or control the purchasing journey. But no matter who you […]
Effective Lead Conversion for Retailers – How to use the Retail Calendar
Many businesses are already on the way to generating their target number of leads. But all too many are wasting £millions of potential revenue by not implementing fundamental retail conversion strategies. We see it all too often. Businesses will concentrate their full efforts on attracting new leads and prospects, and then expect potential consumers to […]
