When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
What is Lead Attribution and How can it Help Your Lead Generation?
Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]
