If you’re not getting the leads you need or if the leads you do have aren’t converting, you may be making some common lead generation mistakes. Luckily, with almost 20 years of lead generation experience under our belts, we’re here to help you spot and find solutions for these. Take a look below at some […]
Why you shouldn’t buy GDPR compliant data
After the implementation of GDPR, it is becoming clear that many companies are starting to panic about where their future new consumer prospects will come from and just how they will build their database without breaking the law. When researching sources for this new data, companies still have to be careful – just because data […]
Why is GDPR good for business?
Consumers are becoming far more savvy when it comes to their rights. They are increasingly conscious of where, how and with whom they share their data. Now that GDPR has landed, your company can really take advantage of this. Lifestyle Media Group Ltd has been GDPR compliant for many years and we believe that […]
5 Ways to Help Make Your GDPR Re-permission Campaign a Success
By now, you have probably began receiving emails from companies asking you to update your marketing preferences. If not, well, they’ll be coming. The chances are, that you will need to do the same. GDPR goes into effect in May 25th, 2018 and if you don’t have GDPR-compliant consent from your consumers then you won’t […]
GDPR re-permission Email errors
The need to make sure your company is GDPR compliant is bigger than ever. With that deadline looming, it’s easy for many companies to make massive errors when sending out their re-permission emails. It may be too late for you and now you’re wondering how you’re going to rebuild your database after people decided to […]
What is Lead Nurturing?
Lead nurturing is, ultimately, how you respond to incoming consumer interactions. It’s how you build relationships with buyers. The best thing about lead nurturing is that it’s flexible and dynamic – you can do it in many different and interesting ways. If you’ve acquired your leads already, then you’re ready to nurture. Your leads are […]
The 5 Types of Email Marketing
We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]
Lead Attribution – how to qualify returning customers
When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
How To Track Third Party Campaigns Using Google Analytics
4 Simple Steps to Measure Success So you’re using third parties to help your business. Whether it’s to boost your sales or generate catalogue requests, what you most want from them is to drive traffic to your site – as this helps with everything. But how can you tell which third party campaigns are working? […]
The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy
I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]
