Sustainable Print: FSC, Carbon Balanced and Greener Campaigns
Sustainable print has moved from a niche preference to a procurement requirement for a growing number of UK brands. Retailers, insurers, charities and financial…
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Lifestyle Media Group Blog
Performance Based Digital Marketing
The End of Third-Party Cookies: What It Means for Your Marketing
The end of third-party cookies has been anticipated for years, yet for many marketing teams it still feels like something that will happen to…
Read moreHow Guaranteed Cost-Per-Lead Campaigns Actually Work
Guaranteed cost-per-lead is one of those phrases that sounds too good to be true, so it tends to make experienced marketers cautious. The scepticism…
Read moreOwn Your Audience: The Case Against Renting Data
Most brands are renting their audiences, and most of them know it. They pay for reach on platforms they do not control, buy contact…
Read moreWhy Print Still Works in a Digital-First World
Print marketing has been declared dead so many times that the prediction has become a cliché. Meanwhile, direct mail response rates have risen as…
Read moreWhat Makes a High-Quality Sales Lead?
Ask a sales director what they want from marketing and the answer is almost always the same: better leads. Not more leads — better…
Read moreNine Important Elements of Data Management
Data management is the practice of collecting, storing, organising, protecting and using an organisation’s data so it can be accessed reliably and turned into…
Read moreWhy First-Party Data Is Your Most Valuable Marketing Asset
First-party data — the information customers give you directly, with permission — is the most valuable asset a modern marketing programme can own. Not…
Read moreRevolutionising Engagement: Predicting the Future of Digital Marketing
The future of digital marketing is being shaped by a wave of new technologies and shifting consumer expectations. Brands that adapt early will gain…
Read moreOmnichannel Data Collection: Turning Every Touchpoint Into Insight
Omnichannel data collection is now essential for retailers. Gathering insight at every touchpoint helps you understand what customers want, improve their experience and drive…
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