Direct Mail in a Data-Driven World: Print Meets First-Party Data
There is a version of direct mail that belongs in the past: the scattergun mailing sent to purchased lists of dubious provenance, with a…
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Category: Print Management
Print Management vs Doing It In-House: The True Cost
When a business decides to bring print in-house, the decision usually starts with a single spreadsheet line: the cost per leaflet looks lower when…
Read moreSustainable Print: FSC, Carbon Balanced and Greener Campaigns
Sustainable print has moved from a niche preference to a procurement requirement for a growing number of UK brands. Retailers, insurers, charities and financial…
Read moreWhy Print Still Works in a Digital-First World
Print marketing has been declared dead so many times that the prediction has become a cliché. Meanwhile, direct mail response rates have risen as…
Read morePrint Management vs Managed Print Services: What’s the Difference?
The terms print management vs managed print services are often used interchangeably — but they describe different solutions with different scopes. Understanding the distinction…
Read moreWhy Use a Print Management Company?
If your business produces printed materials regularly, working with a print management company can save time, reduce costs, and improve the consistency of everything…
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