Handling data is a complex task that requires careful attention and understanding. However, many individuals and organizations often make critical mistakes in this process, which can lead to significant consequences. Here are some common errors: Inadequate Data Backup and Recovery Plans: Not having robust backup and recovery procedures can lead to severe data loss in […]
Digital Doomsday: Fail at Social Media Marketing and Watch Your Business Crumble
Social Media Marketing (SMM) has become an indispensable tool in the digital marketing arsenal. Understanding the nuances of each platform and the latest trends is key to maximizing their potential. This blog is just to remind you of the vast array of opportunities out there – let’s go!Platform-Specific Strategies: Facebook: Ideal for building brand awareness […]
5 quick and easy ways to turn your leads into lifelong customers
Your ultimate goal is to increase sales and therefore grow as a company, right? It doesn’t matter what industry you’re in, or who you are, it just matters what you do. We’re here to help you find quick ways to take your leads and nurture them into returning customers. Create personas You have all this […]
The 5 Types of Email Marketing
We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]
Lead Attribution – how to qualify returning customers
When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
How To Track Third Party Campaigns Using Google Analytics
4 Simple Steps to Measure Success So you’re using third parties to help your business. Whether it’s to boost your sales or generate catalogue requests, what you most want from them is to drive traffic to your site – as this helps with everything. But how can you tell which third party campaigns are working? […]
The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy
I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]
How to create travel discount emails that make customers want to book your holidays
Everyone likes saving money on their holiday, right? Wrong. If discount codes and offers are the only tools in your lead conversion arsenal, it’s time to expand your strategy. Savings VS Spontaneity Yes, people like to save on flights, hotels and packages when they can. But when it comes to saving money on a holiday […]
Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions
Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]
What is Lead Attribution and How can it Help Your Lead Generation?
Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]