Health & Safety Where we Work It’s not the catchiest name but the QMS OHSAS 18001 accreditation is awarded to businesses who guarantee their workers’ safety. Without getting too soppy, we value our employees. Because without their work, there would be no business. And this ethos translates to our clients too. Our fulfilment department handles […]
Affiliate & Lead Generation ROI increases 6% to £15 per £1 spent
How much can Lead Generation generate for your business – 2014 ROI statistics Recent research from the IAB (Internet Advertising Bureau UK) highlights the dramatic ROI potential of effective Lead Generation. Advertisers spent £1.1 billion on Online Performance Marketing (OPM) in 2014 – a rise of 8% on the previous year – and attributed consumer […]
How to Write a Welcome Email – 5 Key Content Tips
The art of the Welcome Email The welcome email is the most important email you will ever send to your prospects. This initial contact is where you set the tone of your B2C relationship. The content you include will be the difference between establishing future customers and wasting both of your time. Aside from obvious […]
Increasing your bookings through effective brand2consumer interaction
If you’re leaving your bookings up to chance, Facebook, PPC or last-minute customer spontaneity, you probably want to bookmark this page. Forget the weather, forget the price, here’s how to sell any holiday. Google research in early 2015 has established that it there are 7-12 touch points (or brand interactions) between a consumer showing an interest […]
6 Key Ways to Write Life-Changing Subject Lines for Your Marketing Emails
The art of the subject line is a cruel, ever-changing and immeasurably-frustrating mistress. The ideal marketing subject line is attention-grabbing, engaging, informative, concise, clear and most importantly HUGELY SUBJECTIVE (pun intended). YOU WILL NEVER WRITE THE PERFECT SUBJECT LINE But you can still write the best subject line to appear in your customer’s inbox. You […]
How to add a Third Party Tracking Pixel to your Google TAG Manager
Information is power. Especially for business. If you can track the conversion rates of your media channels and online partners, then you can separate those that work and cut away those that don’t. An effective way to keep on top of your conversion rates and third party tracking is to add a simple Tracking Pixel […]
How to Push Leads along your Sales Funnel – 10 Top Lead Nurturing tips
It’s generally accepted that 90% of your leads won’t convert on their own – at least not immediately. Free content and independent resources mean that most consumers will happily reach their own conclusions regarding your product – stripping away much of your ability to define or control the purchasing journey. But no matter who you […]
The 4 Key Steps To Writing Great Email Marketing Copy
Email Marketing is back in business Glittering social media platforms might seem dynamic and exciting at first but their marketing value is falling rapidly. Which is why email marketing is still so important – it remains the most dependable platform for staying in touch with your consumers. HOW TO WASTE A GOOD EMAIL How many emails […]
Effective Lead Conversion for Retailers – How to use the Retail Calendar
Many businesses are already on the way to generating their target number of leads. But all too many are wasting £millions of potential revenue by not implementing fundamental retail conversion strategies. We see it all too often. Businesses will concentrate their full efforts on attracting new leads and prospects, and then expect potential consumers to […]
A Qualification That Guarantees Quality – Why You Can Trust Us
We want to stand out. We want our customers and clients to know that not only can they trust us, but that we hold ourselves to standards other than our own. Not to blow our own trumpet but we were so pleased with our last accreditation we wanted to go for another. So we did. […]