Digital Marketing from Lifestyle Media Group ABOUT US
TESTMONIALS
CASE STUDIES
OUR DATABASE
OUR CLIENTS
DIGITAL SOLUTIONS 
LEAD GENERATION
LEAD NURTURING
EMAIL MARKETING
MOBILE MARKETING
PARTNERSHIPS
FULFILMENT & DISTRIBUTION
BROCHURE FULFILMENT
CATALOGUE FULFILMENT
MAGAZINE FULFILMENT
RESOURCES
MARKETING GUIDES & TOOLS
DIGITAL TOOLS
DIGITAL BROCHURES
DIGITAL FULFILMENT
MOBILE BROCHURES
CONTACT US

How to add a Third Party Tracking Pixel to your Google TAG Manager

July 8, 2015 by lmg

tracking third party campaigns

Information is power. Especially for business.

If you can track the conversion rates of your media channels and online partners, then you can separate those that work and cut away those that don’t.

An effective way to keep on top of your conversion rates and third party tracking is to add a simple Tracking Pixel to your Google tag manager.

Tracking Pixels let you see exactly which consumers purchase from you, how much they spend and which third party they came from.

Which is the final step to becoming a digital marketing wizard and getting more from your online investments.

The 5 steps to third party tracking with Google TAG

STEP 1
Click on “New Tag”

STEP 2
In the “Tag Type” dropdown list, select “Custom HTML Tag”

STEP 3
Paste your conversion pixel code into the “HTML” box. You can place any valid HTML (including JavaScript code) into this template

tracking pixel html
This is the Catalink.com tracking pixel html we supply to our clients

STEP 4

Click “Continue” and then you will be asked which pages you want the pixel to trigger on.

google tag trigger pages

STEP 5

Select “Some Pages” and enter the name of your checkout success page into the value box. If you have multiple pages you will need to create multiple triggers.

select your trigger pages

 

Once you have created the relevant triggers just publish your tag in the normal way as normal.

And hey presto, you can now track the source of those who purchase from you and measure conversions from third parties – an essential tool to guarantee value from your online investments.

Filed Under: Our Services Tagged With: google, online partners, third parties, third party, tracking

OUR REASON TO EXIST

Welcome to the LMG blog -
Free tips, insights and advice to help businesses and marketers expand their consumer reach, grow their online presence and develop new ways to increase their customer database.

Categories

  • Database Management
  • Digital Marketing
  • Email Marketing
  • Fulfilment
  • GDPR
  • Lead Generation
  • Lead Nurturing
  • Our Services

Recent Posts

  • 5 Simple Ways to Grow Your Email Subscriber List
  • 5 Biggest Email Signup Form Mistakes
  • Why you should personalise your Email Marketing Automation
  • 4 reasons why Digital Marketing is vital for your business!
  • What channels should you be using for B2C Lead Generation?

Archives

  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • November 2017
  • July 2016
  • July 2015
  • July 2014
  • June 2013
 
FOLLOW US: Lifestyle Media Group on LinkedIn Lifestyle Media Group on Twitter Lifestyle Media Group RSS Feed Lifestyle Media Group Blog Lifestyle Media Group on Facebook Lifestyle Media Group on Google+     LIFESTYLE MEDIA GROUP LTD  ©  2021   |     COMPANY NO. 3871517    |     PRIVACY POLICY     |     CONTACT US
 
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok