Why Digital Marketing Is Vital for Your Business
Digital marketing covers every marketing activity that takes place online — from email and social media to SEO and paid search. If your business…
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Lifestyle Media Group Blog
Performance Based Digital Marketing
What Channels Should You Be Using for B2C Lead Generation?
Effective B2C lead generation depends on reaching the right people through the right channels. With so many options available, it can be tempting to…
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Most Common Lead Generation Mistakes to Avoid
Not getting the leads you need? Not converting the ones you have? You may be making one of the most common lead generation mistakes…
Read moreWhy You Shouldn’t Buy GDPR Compliant Data
Many companies panicked after GDPR came into force, scrambling to find new consumer prospects. One common shortcut is buying GDPR compliant data in bulk…
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Why GDPR Is Good for Business
Many businesses dreaded GDPR when it arrived — but the reality is that GDPR is good for business in several important ways. Lifestyle Media…
Read more5 Ways to Make Your GDPR Re-permission Campaign a Success
If you need to collect fresh consent from your existing subscribers, a well-planned GDPR re-permission campaign is essential. Done right, it protects your database…
Read moreGDPR Re-permission Email Errors to Avoid
When GDPR came into force, many businesses rushed to send re-permission emails to their entire database. The result, in most cases, was significant data…
Read moreWhat Is Lead Nurturing?
Lead nurturing is how you build a relationship with a prospect from the moment they first show interest in your brand until they are…
Read moreThe 5 Types of Email Marketing
Email marketing remains one of the most effective channels available to businesses. But too many campaigns fail because they lack a clear purpose. Understanding…
Read moreLead Attribution: How to Qualify Returning Customers
When a former customer returns to your database via a third-party channel, who gets the credit? Answering that question is at the heart of…
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