How to Track Third-Party Campaigns Using Google Analytics
If you use external partners to drive traffic to your website, you need to know which ones are actually working. Third-party campaign tracking in…
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Lifestyle Media Group Blog
Performance Based Digital Marketing
The Top 3 Lead Nurturing Mistakes (And How to Avoid Them)
A well-executed lead nurturing strategy can significantly increase revenue for any business. Yet the vast majority of lead nurturing mistakes being made across UK…
Read moreHow to Create Holiday Discount Emails That Make Customers Want to Book
Not everyone responds to a discount. When it comes to holiday discount emails, the offer itself is rarely the deciding factor. What matters far…
Read moreWhy Your Printed Catalogue Drives Traffic, Sales and Conversions
The printed catalogue is not dead — far from it. Despite the rise of digital marketing, brands that invest in catalogue production continue to…
Read moreWhat Is Lead Attribution and How Can It Help Your Lead Generation?
Most sales today are the result of multiple touchpoints. A consumer rarely interacts with a brand just once before making a purchase. Understanding lead…
Read moreQMS OHSAS 18001 Health & Safety Accreditation
Health & Safety Where we Work It’s not the catchiest name but the QMS OHSAS 18001 accreditation is awarded to businesses who guarantee their…
Read moreAffiliate and Lead Generation ROI: Up to £15 Per £1 Spent
Research from the IAB (Internet Advertising Bureau UK) confirms that lead generation ROI has reached an all-time high — returning up to £15 for…
Read moreHow to Write a Welcome Email: 5 Key Content Tips
The welcome email is the most important email you will ever send to a new prospect. It sets the tone of your relationship and…
Read moreIncreasing Your Holiday Bookings Through Effective Brand-to-Consumer Interaction
Consistently growing your holiday bookings requires more than a strong offer or a well-timed promotion. It requires understanding brand-to-consumer interaction — how many times…
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6 Key Ways to Write Better Subject Lines for Your Marketing Emails
Your email subject lines determine whether your campaign gets opened or ignored. No matter how strong your email copy is, it counts for nothing…
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