The 5 Types of Email Marketing

5 email marketing types

We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]

How to Push Leads along your Sales Funnel – 10 Top Lead Nurturing tips

Top 10 Lead Nurturing Tips

It’s generally accepted that 90% of your leads won’t convert on their own – at least not immediately. Free content and independent resources mean that most consumers will happily reach their own conclusions regarding your product – stripping away much of your ability to define or control the purchasing journey. But no matter who you […]

Lead Attribution – how to qualify returning customers

lead attribution and returning customers

When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]

What is Lead Attribution and How can it Help Your Lead Generation?

Lead Attribution - Assigning credit to your conversion process

Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]

QMS OHSAS 18001 Health & Safety Accreditation

QMS-18001

Health & Safety Where we Work It’s not the catchiest name but the QMS OHSAS 18001 accreditation is awarded to businesses who guarantee their workers’ safety. Without getting too soppy, we value our employees. Because without their work, there would be no business. And this ethos translates to our clients too. Our fulfilment department handles […]

How to Write a Welcome Email – 5 Key Content Tips

The Perfect Welcome Email

The art of the Welcome Email The welcome email is the most important email you will ever send to your prospects. This initial contact is where you set the tone of your B2C relationship. The content you include will be the difference between establishing future customers and wasting both of your time. Aside from obvious […]

How to add a Third Party Tracking Pixel to your Google TAG Manager

tracking third party campaigns

Information is power. Especially for business. If you can track the conversion rates of your media channels and online partners, then you can separate those that work and cut away those that don’t. An effective way to keep on top of your conversion rates and third party tracking is to add a simple Tracking Pixel […]

The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy

Lead Nurturing Mistakes

I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]

Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions

Global Financial Business Meeting and Planning

Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]

6 Key Ways to Write Life-Changing Subject Lines for Your Marketing Emails

How to write life-changing subject lines

The art of the subject line is a cruel, ever-changing and immeasurably-frustrating mistress. The ideal marketing subject line is attention-grabbing, engaging, informative, concise, clear and most importantly HUGELY SUBJECTIVE (pun intended). YOU WILL NEVER WRITE THE PERFECT SUBJECT LINE But you can still write the best subject line to appear in your customer’s inbox. You […]