The 5 Types of Email Marketing

5 email marketing types

We love email marketing. And if you don’t, then you’re missing out bigtime. Email marketing is the best way to reach consumers and remains one of top conversion tools available to businesses across every market there is. The only thing that gives email marketing a bad name is the sheer amount of wastage that occurs. […]

Lead Attribution – how to qualify returning customers

lead attribution and returning customers

When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]

How To Track Third Party Campaigns Using Google Analytics

Measuring the strength of each campaign is how to achieve success

4 Simple Steps to Measure Success So you’re using third parties to help your business. Whether it’s to boost your sales or generate catalogue requests, what you most want from them is to drive traffic to your site – as this helps with everything. But how can you tell which third party campaigns are working? […]

The Top 3 Lead Nurturing Mistakes – How to make a mess of your Marketing Strategy

Lead Nurturing Mistakes

I am absolutely, 100% certain that a measurable, focused Lead Nurturing Strategy can significantly increase the revenue of any business. I am also unequivocally, 100% positive that the VAST majority of Lead Nurturing strategies currently in place throughout marketing departments in the UK are a complete waste of time. How Lead Nurturing is supposed to […]

How to create travel discount emails that make customers want to book your holidays

Everyone likes saving money on their holiday, right? Wrong. If discount codes and offers are the only tools in your lead conversion arsenal, it’s time to expand your strategy. Savings VS Spontaneity Yes, people like to save on flights, hotels and packages when they can. But when it comes to saving money on a holiday […]

Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions

Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]

What is Lead Attribution and How can it Help Your Lead Generation?

Lead Attribution - Assigning credit to your conversion process

Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]

QMS OHSAS 18001 Health & Safety Accreditation

QMS-18001

Health & Safety Where we Work It’s not the catchiest name but the QMS OHSAS 18001 accreditation is awarded to businesses who guarantee their workers’ safety. Without getting too soppy, we value our employees. Because without their work, there would be no business. And this ethos translates to our clients too. Our fulfilment department handles […]

Affiliate & Lead Generation ROI increases 6% to £15 per £1 spent

Lead generation ROI

How much can Lead Generation generate for your business – 2014 ROI statistics Recent research from the IAB (Internet Advertising Bureau UK) highlights the dramatic ROI potential of effective Lead Generation. Advertisers spent £1.1 billion on Online Performance Marketing (OPM) in 2014 – a rise of 8% on the previous year – and attributed consumer […]