Lead nurturing is, ultimately, how you respond to incoming consumer interactions. It’s how you build relationships with buyers. The best thing about lead nurturing is that it’s flexible and dynamic – you can do it in many different and interesting ways. If you’ve acquired your leads already, then you’re ready to nurture. Your leads are […]
Lead Attribution – how to qualify returning customers
When do you let go of a customer gone quiet? Or for how long do you consider a customer a customer after they no longer purchase or interact with your brand? These are important questions when considering Lead Attribution. Your lead nurturing process should naturally take missing interactions and unsubscribes into account, segmenting repeat customers […]
Is the printed catalogue dead? How you can use your catalogue to drive sales, increase customers & maximise conversions
Some say print marketing is a thing of the past There are still high-flying marketers and executives who scoff at the notion of using print for marketing. Bring up producing a catalogue to them and they’ll laugh you out of the room. And they would feel comfortably justified, considering that the average Briton spends £2000 […]
What is Lead Attribution and How can it Help Your Lead Generation?
Single touch-point purchases are a dying breed Whether a consumer, a marketer or both, we rarely interact with a brand just once before making a purchasing decision. Independent research and cross-channel engagement are now a natural part of the consumer evaluation process. So if multi-touch conversion journeys are the next stage in consumer evolution, what’s […]
6 Reasons Why A Cost Per Lead Campaign Can Transform Your Business
6 reasons why a Cost-Per-Lead strategy works Could you perform heart surgery? Could you reinvent the wheel? For 99% of people the answer would be a resounding ‘no’. And it’s probably for the best. Some things are just better left to the experts. B2C marketing is no different – there are some channels that flourish […]