Competition within the online marketplace continues to increase and customers’ buying behaviour is constantly changing. These two together mean that it’s not enough to simply generate leads anymore. You must have an effective lead nurturing strategy to take them through each stage of your marketing funnel. Targeted content Just like clothing, lead nurturing is not […]
What is a Lead Nurturing Campaign?
If you’ve acquired your warm, cosy leads, you’re ready to make the next move! It’s time to put your leads through your inbound marketing funnel. What’s an inbound marketing funnel you ask? It’s ultimately the way in which your leads move through the sales cycle using your marketing techniques. To achieve this movement, your data […]
5 Simple Ways to Grow Your Email Subscriber List
Are you running out of successful and simple ways to grow your email subscriber list? If you’re running into the same problems month after month and can’t seem to keep your database fresh and interested, then you could use some help. Are we right? Did you know that your email list naturally degrades by approximately […]
5 Biggest Email Signup Form Mistakes
As someone promoting products or services online, your email list is one of your most valuable assets. So, if your sign-up form isn’t optimised for conversion, then you’re throwing money away. There are many common mistakes that marketers make in their email list-building strategies and making just one of these mistakes could be enough to […]
Why you should personalise your Email Marketing Automation
Email marketing is a godsend for time-sensitive, time poor and busy marketers – we won’t argue with that. However, just because it has the word ‘automation’ in it, does not mean you should just sit back and let technology take over. The average consumer’s inbox is full of marketing emails and you need yours to […]
4 reasons why Digital Marketing is vital for your business!
Digital marketing encompasses all marketing efforts that address electronic devices or the internet – that is mobile marketing, email marketing and social media. If you’re connecting with your customers by leveraging social media, SEO, your website and email, you’re already using digital marketing. What we want you to investigate is, how well and often you’re […]
What channels should you be using for B2C Lead Generation?
To generate successful consumer leads and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you target the right people, reach your goals and keep that lead funnel full, it’s vital to choose the right channels. Here’s a look at the most […]
Most common Lead Generation mistakes to avoid
If you’re not getting the leads you need or if the leads you do have aren’t converting, you may be making some common lead generation mistakes. Luckily, with almost 20 years of lead generation experience under our belts, we’re here to help you spot and find solutions for these. Take a look below at some […]
Why you shouldn’t buy GDPR compliant data
After the implementation of GDPR, it is becoming clear that many companies are starting to panic about where their future new consumer prospects will come from and just how they will build their database without breaking the law. When researching sources for this new data, companies still have to be careful – just because data […]
Why is GDPR good for business?
Consumers are becoming far more savvy when it comes to their rights. They are increasingly conscious of where, how and with whom they share their data. Now that GDPR has landed, your company can really take advantage of this. Lifestyle Media Group Ltd has been GDPR compliant for many years and we believe that […]
